A Conversion Rate Optimizer (CRO) with passion
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If you can not measure it, you can not improve it. - Lord Kelvin
👨💻 As a Conversion Rate Optimization (CRO) Manager at C&A, I specialize in enhancing the user experience across our online platforms through user research and experimentation.
🎓 My academic career focused on computer science, entrepreneurship and innovation, including an internship at eBay, instilled a passion for optimizing digital products.
🧪 Understanding what drives, stops, and persuades users, paired with trustworthy online controlled experiments, is the key to sustainable growth for me.
Founded in May 2023 together with David Stepien & Nils Koppelmann, Conversion Stash is the largest resource directory for CRO and experimentation practitioners with 300+ free/paid resources, CRO event calendar & CRO job board.
Operated alongside my main job, Conversion Stash is a testament to the commitment to share knowledge and empower the CRO community. Explore our handpicked collection and discover the best resources to elevate your CRO game.
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